Eight weeks. One hundred hours. One single entry into the global sports industry.
A full online program on the essentials of sports management. Start whenever you want. It is a great kickstart for your summer, your gap year, or a focused study break. Built by Talent World FC with the Johan Cruyff Institute.
Your entry into the world of sports management.
The Summer School is a solid entry point into sports management. You will learn how sports organisations work, which models they use, and what drives a successful club.
Work on real cases instead of dry theory. See how practice works and where your opportunities are. The programme is fully online, so you set your own pace and start when it suits you.
The foundation to lead sports clubs and businesses well.
Get the tools and frameworks you need to run a sports organisation. You will learn how tech makes leadership smarter and build a real foundation for management in modern sport.
What you will master in eight weeks.
Insight into the environment
Understand how sports organisations work and which technologies clubs use today to stay ahead.
Strategic thinking
Look at sport with a business lens. You will learn how to make decisions using strategy and tech.
Applying it in practice
Apply the basics of sports management immediately. Use the latest trends as practical tools.
Fully online. Flexible pace.
Work independently in your digital learning environment. You will have a weekly check in with your VoetbalMentor™ and tutoring whenever you need it. Theory alternates with assignments and real cases from the sports world.
Choose the pace that fits your summer schedule.
8 weeks, 100 hours
Take the full program at a comfortable pace. You will have plenty of room for reflection, casework, and mentor check ins.
4 weeks, 100 hours
The same curriculum in half the time. This is for those who want to study intensively and go all in.
Total Football Performance, private training.
Get personal football and performance training during your Summer School. One on one sessions on the pitch focus on your technique, physique, and mindset.
The curriculum.
Four core modules build your foundation in sports management. Every module mixes theory with real world cases and reflection.
Strategic Management
- Introduction
- Values, mission and vision
- Competitive advantage
- Environmental analysis
- Sports industry analysis
- Internal analysis
Management Skills
- Leadership
- Management styles
- Talent acquisition and talent management
Sports Marketing
- The sports consumer
- The marketing mix
- Product life cycle
- Brand and value proposition
- Market segmentation
- Sports sponsorship
Financial Management
- Reading financial reports
- Financing in sport
- Profit and loss analysis
- Cash flow versus profit
Theory, practice, and guidance in balance.
Continuous learning and assessment
Theory swaps with assignments and cases. It is practical and easy to use.
Your own pace
Plan for about 100 hours. You choose the rhythm that works within eight weeks.
Real life cases
Learn from real examples at clubs, federations, and sports businesses worldwide.
Mentor support
Weekly check ins with your VoetbalMentor™ keep you sharp on your studies, mindset, and routines.
For anyone with ambition in sport.
- Students exploring their study options
- Gap year students looking for a productive summer
- Young footballers planning a career in the sports industry
- Professionals moving into sports business
All Summer School programs are for age 16 and up. Are you younger and interested? Get in touch and we will look at your options together.
Two tracks. All included.
You get access to the digital campus, all cases, mentor check ins, and your certificate. One transparent price.
- Four modules including Strategy, Leadership, Marketing, and Finance
- Weekly check ins with your VoetbalMentor™
- Official Summer School certificate
- A direct path into Johan Cruyff Institute programs
- The same curriculum in half the time
- Faster mentor check ins
- Official Summer School certificate
- Great for one focused month of study
All Summer School programs start from age 16. Are you younger? Get in touch.
Frequently asked questions.
From what age can I take part?+
All programs are for age 16 and up. If you are younger, send us a message. We can look at options through a parent or mentor.
What's the difference between Standard and Fasttrack?+
The content is the same with four modules and 100 study hours. Standard costs €1,295 and spreads the work over 8 weeks. This gives you more time for reflection and weekly chats with your mentor. Fasttrack costs €895 and covers everything in 4 weeks. It is an intense, focused month.
What can I expect from the study experience?+
It is fully online. You work at your own speed using your track’s timeline. You will mix theory with assignments and real sports industry cases. Plan for 12 hours a week for Standard or 25 hours for Fasttrack.
What can I expect from the mentor experience?+
A personal VoetbalMentor™ guides you the whole way. You will have check ins on progress, mindset, and habits. Tutors are also ready to help whenever you have a question.
Do I get a certificate?+
Yes. When you finish, you get the official Summer School certificate. This helps you move directly into Johan Cruyff Institute pathways.
When can I start?+
Whenever you are ready. Intake runs all year round. Once you enrol, your mentor schedules your start within 24 hours.
How does Total Football Performance work?+
This is extra private training alongside your studies. You get one on one coaching on the pitch. You can choose 4 sessions for €300 or 8 sessions for €500. You will see the total fee when you enrol.
Enrol for the Summer School.
Fill in the form and your VoetbalMentor™ will reach out within 24 hours. You can set your start date and program together.
Ready for your Summer School?
Start today or plan your entry for whenever it suits you. Your mentor will get in touch within 24 hours.