Eight weeks. One hundred hours. Your way into the global sports industry.
Get a full online program covering the core of sports management. You can start whenever you like. This program was built by Talent World FC and the Johan Cruyff Institute.
Your entry into the world of sports management.
The (Pre) Summer School in the Essentials of Sport Management gives you a solid start in the field. You learn how sports organizations work, which models they use, and what makes a club or company successful.
Real cases instead of dry theory. You see straight away where the opportunities are. The programme is fully online, so you set your own pace and start whenever it suits you.
The foundation to lead sports clubs and companies.
You get the tools and frameworks to run a sports organization. Learn how technology makes management smarter and build a modern foundation for your career.
What you'll master after eight weeks.
Understanding the environment
You will understand how sports organizations function and what technology clubs use to stay ahead.
Strategic thinking
Look at sport through a business lens. You will learn to make decisions about strategy and technology.
Apply in practice
Use the basics of sports management immediately. You will treat the latest trends as real tools instead of just buzzwords.
Fully online. Flexible pace.
You will have 100 study hours spread over eight weeks. Work on your own in our digital learning environment with weekly check ins from your VoetbalMentor™. You can get tutoring whenever you need it, and you will mix theory with assignments from the international sports world.
The curriculum.
These four core modules form your foundation. Each one mixes theory with real life cases and reflection periods.
Strategic Management
- Introduction
- Values, mission and vision
- Competitive advantage
- Environmental analysis
- Sports industry analysis
- Internal analysis
Management Skills
- Leadership
- Management styles
- Finding and managing talent
Sports Marketing
- The sports consumer
- The marketing mix
- Product life cycle
- Brand and value proposition
- Market segmentation
- Sports sponsorship
Financial Management
- Reading financial reports
- Financing in sport
- Profit and loss analysis
- Cash flow versus profit
Theory, practice, and guidance in balance.
Continuous learning and assessment
Theory and assignments alternate so the workload stays manageable and useful.
Your own pace
Plan for about 100 hours of work, but you decide the rhythm during your eight weeks.
Real life cases
Check out real examples from clubs, federations, and sports companies at home and abroad.
Mentor support
Talk to your VoetbalMentor™ every week to stay on top of your studies, mindset, and routine.
For anyone with ambition in sport.
- Future students looking for the right path
- Gap year students who want a productive summer
- Footballers planning their next career move in sports
- Professionals wanting to enter the sports business
One rate. All inclusive.
Get access to the online learning environment, all cases, weekly mentor meetings, and the official certificate. One transparent price.
- 8 weeks and 100 study hours
- Four modules in Strategy, Leadership, Marketing, and Finance
- Weekly check ins with your VoetbalMentor™
- (Pre) Summer School certificate
- At least 3 ECTS toward bachelor degrees
- Direct path into Johan Cruyff Institute programs
Sign up for the (Pre) Summer School.
Fill out the form and your VoetbalMentor™ will reach out within 24 hours. You can set your start date and plan the program together.
Ready for your (Pre) Summer School?
Start today or pick a time that works for you. Your VoetbalMentor™ will contact you within 24 hours.