Programs
Pick your study trip.
Nine programs built around the Lifestyle & Mindset Toolbox. From a single week in Barcelona to a Caribbean talent bridge.
Cruyff Study Trip · Group 1FeaturedCruyff Sport Study Trip | Strategic Management & Leadership
Five days at the Johan Cruyff Institute on strategic leadership in sport. Strategy, people, finance, innovation, sustainability and sport law. Plus iconic Barcelona venue visits.
- ▸30-day Lifestyle & Mindset Toolbox (online) included
- ▸Strategic Management & Leadership in Sport Organizations
- ▸People Management & Financial Management of Sport
- ▸Innovation, Entrepreneurship, Sustainability & CSR
Cruyff Study Trip · Group 2FeaturedCruyff Sport Study Trip | Mega Events, Facility Operations & Football Business
Five days inside the business of football and live sport. Venue operations, mega-event delivery, Cruyff Football methodology, commercial strategy and scouting. With real club cases from Valencia CF, Real Zaragoza and FC Barcelona.
- ▸30-day Lifestyle & Mindset Toolbox (online) included
- ▸Sport Facility & Sport Event Management
- ▸Venue Operations + cases: Valencia CF & Real Zaragoza
- ▸Football Business, Commercial Management & Strategic Planning
Cruyff Study Trip · Group 3FeaturedCruyff Sport Study Trip | Sport Marketing, Digitalization & Fan Engagement
Five days on the modern sport-marketing playbook. Sponsorship, digital marketing, fan engagement, branding, data analytics and AI in sport management. Plus eSports and sport media, with cases from Girona FC and Mediapro.
- ▸30-day Lifestyle & Mindset Toolbox (online) included
- ▸Sport Marketing trends, Sponsorship strategy, activation & measurement
- ▸Digital Marketing, Fan Engagement, Branding
- ▸Data Analytics + AI Applied to Sport Management
SignatureFeaturedBarcelona Is My School
Our signature hybrid. You do the Johan Cruyff Institute Specialized Diploma in Sport Tourism online, with weekly 1-on-1 coaching from Talent World. Then you join the full Barcelona Sport Study Trip on the ground.
- ▸30-day Lifestyle & Mindset Toolbox (online)
- ▸Specialized Diploma in Sport Tourism, Johan Cruyff Institute (online, self-paced)
- ▸Weekly 1-on-1 remote coaching from Talent World mentors
- ▸Full Barcelona Sport Study Trip week (Cruyff Institute + Camp Nou + Girona FC)
FlagshipBarcelona Sport Study Trip | 1 Week
Five focused days at the Johan Cruyff Institute. Football-business masterclasses, a full Girona FC experience, and the Cruyff Football positional-game course in Salou.
- ▸30-day Lifestyle & Mindset Toolbox (online) included
- ▸6 academic sessions at Johan Cruyff Institute
- ▸Visit to Spotify Camp Nou & FC Barcelona Museum
- ▸Full Girona FC experience: Montilivi tour, manager talk, youth training
Deep DiveBarcelona Sport Study Trip | 2 Weeks
A two-week deep dive into football management. 20 hours of masterclasses at the Johan Cruyff Institute, club visits, AI in football, and 16 hours of on-pitch Cruyff Football practice in Salou.
- ▸30-day Lifestyle & Mindset Toolbox (online)
- ▸20 hours of academic sessions at Johan Cruyff Institute
- ▸Masterclass: Artificial Intelligence applied to Football Clubs
- ▸Visits to FCB Museum, Camp Nou, Girona FC, CE Europa and CF Reus Reddis
Tech TrackAI in Sport Management
An immersive week on how AI is changing sport management. Three phases each day: Explore, Apply, Connect. Hands-on Business Intelligence workshops and real sport-tech cases.
- ▸30-day Lifestyle & Mindset Toolbox (online)
- ▸Explore + Apply + Connect daily structure
- ▸Senior Lecturer Raúl Peláez (Founder/CEO Ailite, ex-FCB, FIFA consultant)
- ▸Guest Expert José Luis Beltrán (Digital Transformation, FC Barcelona)
Legal TrackAcademic Seminar | Sports Law
Five days at the Johan Cruyff Institute with leading sports lawyers. Governance, the Superleague case, women's football, training compensation and dispute resolution. Includes a visit to Ciutat Esportiva Joan Gamper and the FCB Museum.
- ▸30-day Lifestyle & Mindset Toolbox (online)
- ▸Introduction to Sports Law, Ricardo Oliveras
- ▸Good Governance in Sports Organisations, Luis Torres
- ▸Governance & legal organisation of a football club, Sergi Atienza (CCO, FC Barcelona)
CaribbeanCaribbean Talent Track | Curaçao & Beyond
Our signature bridge program. Cruyff methodology and sport-business education land in Curaçao and the wider Caribbean. Talent scouting, beachfront training and cultural immersion in Willemstad.
- ▸30-day Lifestyle & Mindset Toolbox (online)
- ▸On-pitch sessions with Cruyff Methodology coaches
- ▸Talent ID & scouting clinic for U15–U19 players
- ▸Mini sport-management seminar for staff & coaches