ProgramsCruyff Study Trip · Group 1
Cruyff Sport Study Trip | Strategic Management & Leadership
Five days at the Johan Cruyff Institute on strategic leadership in sport. Strategy, people, finance, innovation, sustainability and sport law. Plus iconic Barcelona venue visits.
Barcelona, Spain 5 days + 30-day Toolbox From USD 2,100
Starts with the Toolbox
Lifestyle & Mindset Toolbox, 30 days online
Every program starts with the Lifestyle & Mindset Toolbox. A 30-day online journey that builds structure, goals and lasting habits. You do the work before you ever step on the pitch.
Highlights
- 30-day Lifestyle & Mindset Toolbox (online) included
- Strategic Management & Leadership in Sport Organizations
- People Management & Financial Management of Sport
- Innovation, Entrepreneurship, Sustainability & CSR
- Sport Law and Sport Agents masterclasses
- Visits: Camp Nou & FCB Museum, Olympic Stadium & Museum, RCDE Stadium, Badalona Olympic Pavilion
- Opening & closing dinners + final presentation
Schedule
- 1
Phase 0, Lifestyle & Mindset Toolbox (30 days online)
- Daily micro-lessons on identity, habits & focus
- Personal goal map for the trip
- Weekly accountability check-ins
- 2
Day 1, Monday
- 8:30 Official welcome at Johan Cruyff Institute
- 9:00 Talk, Introduction to Sport Business
- 10:30 Lecture, Strategic Management in Sport Organizations
- 12:00 Lecture, Strategic Management in Sport Organizations
- 13:00 Lunch at Johan Cruyff Institute
- 15:00 Visit FC Barcelona Museum & Spotify Camp Nou
- 19:00 Opening dinner
- 3
Day 2, Tuesday
- 9:00 Talk, Leadership in Sport Organizations
- 10:30 Lecture, People Management
- 12:00 Lecture, People Management
- 13:00 Lunch at Johan Cruyff Institute
- 15:00 Visit Olympic Stadium & Olympic Museum (Montjuïc)
- 17:00 Transfer to hotel, free time
- 4
Day 3, Wednesday
- 9:00 Talk, Financial Management of Sport
- 10:30 Lecture, Financial Management of Sport
- 12:00 Lecture, Financial Management of Sport
- 13:00 Lunch at Johan Cruyff Institute
- 15:00 Visit RCDE Stadium
- 17:00 Transfer to hotel, free time
- 5
Day 4, Thursday
- 9:00 Talk, Innovation and Entrepreneurship
- 10:30 Lecture, Sustainability in Sport
- 12:00 Lecture, CSR in Sport
- 13:00 Lunch at Johan Cruyff Institute
- 15:00 Visit Badalona Olympic Pavilion
- 17:00 Transfer to hotel, free time
- 6
Day 5, Friday
- 9:00 Talk, Sport Law
- 10:30 Lecture, Sport Agents
- 12:00 Final presentation
- 13:00 Lunch at Johan Cruyff Institute
- 15:00 Free time, then closing dinner
- 19:00 Closing dinner
The S · E · T learning flow
How this program fits the SET method
Every Student Travel program follows the same four-step rhythm, from mindset to method to mastery.
- Phase 0
Lifestyle & Mindset
30-day online Toolbox: structure, goals, habits.
- Education
Masterclasses
Lectures, cases and certificates from world-class institutes.
- Sports
On the pitch & in the venues
Cruyff methodology, club visits, scouting & analytics.
- Travel
Culture & connection
Curated transfers, cultural visits and a global network.