ProgramsCruyff Study Trip · Group 3
Cruyff Sport Study Trip | Sport Marketing, Digitalization & Fan Engagement
Five days on the modern sport-marketing playbook. Sponsorship, digital marketing, fan engagement, branding, data analytics and AI in sport management. Plus eSports and sport media, with cases from Girona FC and Mediapro.
Barcelona, Spain 5 days + 30-day Toolbox From USD 2,100
Starts with the Toolbox
Lifestyle & Mindset Toolbox, 30 days online
Every program starts with the Lifestyle & Mindset Toolbox. A 30-day online journey that builds structure, goals and lasting habits. You do the work before you ever step on the pitch.
Highlights
- 30-day Lifestyle & Mindset Toolbox (online) included
- Sport Marketing trends, Sponsorship strategy, activation & measurement
- Digital Marketing, Fan Engagement, Branding
- Data Analytics + AI Applied to Sport Management
- eSports, Sport Communication & Sport Media (Mediapro case)
- Cases: Girona FC and Mediapro
Schedule
- 1
Phase 0, Lifestyle & Mindset Toolbox (30 days online)
- Daily micro-lessons
- Personal goal map
- Weekly check-ins
- 2
Day 1, Monday
- 8:30 Official welcome at Johan Cruyff Institute
- 9:00 Talk, Introduction to Sport Marketing and Sponsorship
- 10:30 Lecture, Trends in Sport Marketing
- 12:00 Lecture, Trends in Sport Marketing
- 13:00 Lunch at Johan Cruyff Institute
- 15:00 Visit FC Barcelona Museum & Spotify Camp Nou
- 19:00 Opening dinner
- 3
Day 2, Tuesday
- 9:00 Talk, Sport Sponsorship, Strategy
- 10:30 Lecture, Sport Sponsorship, Activation and Measurement
- 12:00 Lecture, Case Girona FC
- 13:00 Lunch at Johan Cruyff Institute
- 15:00 Visit Olympic Stadium & Olympic Museum (Montjuïc)
- 17:00 Transfer to hotel, free time
- 4
Day 3, Wednesday
- 9:00 Talk, Digital Marketing in Sport
- 10:30 Lecture, Fan Engagement
- 12:00 Lecture, Branding
- 13:00 Lunch at Johan Cruyff Institute
- 15:00 Visit RCDE Stadium
- 17:00 Transfer to hotel, free time
- 5
Day 4, Thursday
- 9:00 Talk, Data Analytics in Sport
- 10:30 Lecture, AI Applied to Sport Management
- 12:00 Lecture, eSports
- 13:00 Lunch at Johan Cruyff Institute
- 15:00 Visit Badalona Olympic Pavilion
- 17:00 Transfer to hotel, free time
- 6
Day 5, Friday
- 9:00 Talk, Communication in Sport Organizations
- 10:30 Lecture, Sport Media, Case Mediapro
- 12:00 Final presentation
- 13:00 Lunch at Johan Cruyff Institute
- 15:00 Free time, then closing dinner
- 19:00 Closing dinner
The S · E · T learning flow
How this program fits the SET method
Every Student Travel program follows the same four-step rhythm, from mindset to method to mastery.
- Phase 0
Lifestyle & Mindset
30-day online Toolbox: structure, goals, habits.
- Education
Masterclasses
Lectures, cases and certificates from world-class institutes.
- Sports
On the pitch & in the venues
Cruyff methodology, club visits, scouting & analytics.
- Travel
Culture & connection
Curated transfers, cultural visits and a global network.