Barcelona stands for quality of life. It's global, smart and tech-friendly, and home to FC Barcelona, RCD Espanyol, the Circuit de Catalunya and a dense sport-business scene that has grown since the 1992 Olympic Games. Our Barcelona programs are anchored at the Johan Cruyff Institute, with visits to Spotify Camp Nou, the Ciutat Esportiva Joan Gamper, Girona FC and the Olympic Museum.
Programs in Barcelona
Cruyff Study Trip · Group 1
Cruyff Sport Study Trip | Strategic Management & Leadership
Five days at the Johan Cruyff Institute on strategic leadership in sport. Strategy, people, finance, innovation, sustainability and sport law. Plus iconic Barcelona venue visits.
Learn moreCruyff Study Trip · Group 2
Cruyff Sport Study Trip | Mega Events, Facility Operations & Football Business
Five days inside the business of football and live sport. Venue operations, mega-event delivery, Cruyff Football methodology, commercial strategy and scouting. With real club cases from Valencia CF, Real Zaragoza and FC Barcelona.
Learn moreCruyff Study Trip · Group 3
Cruyff Sport Study Trip | Sport Marketing, Digitalization & Fan Engagement
Five days on the modern sport-marketing playbook. Sponsorship, digital marketing, fan engagement, branding, data analytics and AI in sport management. Plus eSports and sport media, with cases from Girona FC and Mediapro.
Learn moreSignature
Barcelona Is My School
Our signature hybrid. You do the Johan Cruyff Institute Specialized Diploma in Sport Tourism online, with weekly 1-on-1 coaching from Talent World. Then you join the full Barcelona Sport Study Trip on the ground.
Learn moreFlagship
Barcelona Sport Study Trip | 1 Week
Five focused days at the Johan Cruyff Institute. Football-business masterclasses, a full Girona FC experience, and the Cruyff Football positional-game course in Salou.
Learn moreDeep Dive
Barcelona Sport Study Trip | 2 Weeks
A two-week deep dive into football management. 20 hours of masterclasses at the Johan Cruyff Institute, club visits, AI in football, and 16 hours of on-pitch Cruyff Football practice in Salou.
Learn moreTech Track
AI in Sport Management
An immersive week on how AI is changing sport management. Three phases each day: Explore, Apply, Connect. Hands-on Business Intelligence workshops and real sport-tech cases.
Learn moreLegal Track
Academic Seminar | Sports Law
Five days at the Johan Cruyff Institute with leading sports lawyers. Governance, the Superleague case, women's football, training compensation and dispute resolution. Includes a visit to Ciutat Esportiva Joan Gamper and the FCB Museum.
Learn moreBarcelona is the stage, SET is the method.
Every program starts with the Lifestyle & Mindset Toolbox. A 30-day online journey that builds structure, goals and lasting habits. You do the work before you ever step on the pitch.
Mindset Toolbox
30-day online prep.
Masterclasses
Cases & certificates.
On the pitch
Cruyff methodology.
Culture
Discover Barcelona.